What Matters to Us – Lucy & Mui
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Giving back is the heart of the label.

We've created accessible entrepreneurship with our Brand Ambassador Programme, that helps women put family first. As an extension of our mission of the Brand Ambassador Programme, we come full circle by contributing 10% of our online proceeds to a charity of choice.

Our Chosen Charity
Make-A-Wish Foundation (March - May 2017)


Tisya (pictured above) was diagnosed with Acute Lymphoblastic Leukemia. The Make-A-Wish Foundation worked hard to fulfill Tisya's wish - being able to perform on stage, after she missed out on performing in a school play during her time in the hospital. Tisya spent the day dancing, laughing, and singing, bursting into smiles that made everything worthwhile.

We are honoured to announce our partnership with Make-A-Wish Foundation, that seeks to grant the wishes of children with a life-threatening medical condition. For the period of March through May 2017, children like Tisya will be one step closer to having their wishes fulfilled, because when you shop, we give.