We believe in striving for better.
At the heart of our label, we are always learning, always improving, so we can do better for you.
We believe in thoughtful, considered design.
We start with you. We don't believe in seasonal releases or keeping up with trends. All of our pieces are distinctive classics that you'll keep for decades, because we believe that well-considered design improves our lives.
We believe in giving back.
We believe in action, that change begins with us. We believe that we are not here simply to exist, but to make a difference.
Join us in making a difference through our Brand Ambassador Programme, and Giving Back. To date, Lucy & Mui has supported Make-A-Wish Foundation, Club Rainbow and Pledge It Forward.
"I started the label in 2015 with the goal of bettering the world we live in - through considered design and through giving back. I named the label after my maternal and paternal grandmothers, two women that were a huge part of my life growing up (and continue to be), and who have been an incredible inspiration to me. Growing up during the second world war, the stories they told me when I was a child remain etched in my memory. Stories of strength during a time when being a woman meant being weak, of their resilience in the face of adversity. They've taught me perseverance, kindness, and given me a newfound appreciation for the world we live in today, where women can work and be proud of what they've built - and for that I am forever grateful.
3 years on, and 7 collections later, Lucy & Mui has been a part of so many joys - engagements, weddings, anniversaries or "just-because". Being a part of these stories resonate at the core of who we are, and remind us everyday that what we do means everything.
With our Brand Ambassador Programme, giving back has taken on a whole new meaning. Our 40-strong community of women come from all walks of life, and Lucy & Mui is the glue that holds us all together. We sit, we laugh, we share, because we believe that we can make a difference in our lives and in the lives of those we care about - just by sharing pieces we love."